Huge Investments to Basketball
Million – Dollar Valued Players
Today, with the huge investments to basketball, the industry has reached amazing dimension in different countries of the world. This sport is taking serious investments from different investors at the last years. Especially, the USA and Europe are the leading basketball regions of the world, so hundreds of famous stars are playing in NBA, Euroleague and other leagues. At the last years, the European basketball has increased its popularity with different organizations like Euroleague and Eurocup.
Many famous basketball players from NBA started to prefer European teams to continue their careers. Like Deron Williams, Andrei Kirilenko, Tony Parker, Ronny Turiaf, Ty Lawson, Danilo Gallinari, Nicolas Batum, J.R. Smith , Kevin Seraphin, Thabo Patrick Sefolosha, Zaza Pachulia, Jordan Farmar and Sasha Vujacic are some of them. In addition, with huge investments, many famous basketball players started to prefer Euroleague teams. Especially, Real Madrid and Fenerbahçe Ülker are the leading teams of European region.
Euroleague’s visibility has also increased considerably, with investments and changes since 2001 making a major economic breakthrough. The organization, which was only seen in 18 countries in 2001, is now live in 202 countries. Turkish Airlines Euroleague, which crossed the borders of Europe after being monitored, was presented to basketball lovers in China this year with a big deal made with HBN this year.
Thus, the total number of viewers from the organization’s TV and internet reached 2.4 billion from 184 million. Today, it was the biggest winner in Euroleague. In 2011, the first year that the company started sponsoring, 63 million euros of media were returned and this figure reached 140 million Euros last year. Finally, like NBA , European basketball has started to be a huge industry with special investments at the last times.